THE ELGIN

Project: The Elgin

Location: Rockefeller Center, New York

Disciplines: Branding / Identity / Packaging

Client: The Elgin

THE ELGIN

Project: The Elgin

Location: Rockefeller Center, New York

Disciplines: Branding / Identity 

Client:  The Elgin

Rockefeller Center has long been the heart of New York City for many years.  Unbeknownst to many, the same site was formerly the home of The Elgin Botanical Garden, from 1801 to 1811.  The garden's namesake is reborn in The Elgin, a 4000 square foot Pub that revives that history. Collaboration with the New York Botanical Garden and the Archives at Rockefeller ensured that the special stories of this place will never be forgotten.

Rockefeller Center has been the heart of NYC for 100 years. Long before it was the world’s most important botanical garden. Opening Spring 2019, The Elign, a new 4000 sq. ft. pub will revive this history. Working with The Archives at Rockefeller and The New York Botanical Garden, key moments have been identified to tell the forgotten stories of this special piece of land.