THE ELGIN

Project: The Elgin

Location: Rockefeller Center, New York

Disciplines: Branding / Identity / Packaging

Client: The Elgin

THE ELGIN

Project: The Elgin

Location: Rockefeller Center, New York

Disciplines: Branding / Identity 

Client:  The Elgin

Rockefeller Center has been the heart of NYC for 100 years. Long before it was the world’s most important botanical garden. Open fall 2019, The Elign, a 4000 sq. ft. pub will revive this history. Working with The Archives at Rockefeller and The New York Botanical Garden, key moments have been identified to tell the forgotten stories of this special piece of land.

Rockefeller Center has been the heart of NYC for 100 years. Long before it was the world’s most important botanical garden. Opening Spring 2019, The Elign, a new 4000 sq. ft. pub will revive this history. Working with The Archives at Rockefeller and The New York Botanical Garden, key moments have been identified to tell the forgotten stories of this special piece of land.